Creative Enterprise

Creative Enterprise is a module focusing on selling yourself and how to land a job within the animation industry. Today’s lecture gave some insight of the subjects we would be covering within our lecture series and what our hand in would be.

Hand In

  • Showreel
  • CV
  • Cover Letter
  • Website
  • Blog – research and reasoning for your choices relating to each of the above

Module

The first aspect of this module is marketing – letting the world know we exist. The main areas within marketing yourself are your showreel, your resume, your cover letter, website and networking.

Showreel

  • Your showreel should be 2-3 minutes max – any more than this and people will get bored.
  • Best stuff first – no one cares about your journey and how you improved to get to the best stuff and there is no guarantee they will watch past the first shot; saving the best for last is pointless.
  • Simple but done well will stick in the studios head.
  • Stand out by fitting in – show that you will fit in and work well with others in the company and with the companies style.
  • Cut out anything that’s not up to scratch – if you have doubts about it so will others
  • Have it on your phone – you never know where or when you’ll meet someone and the internet is unreliable.
  • Show you are T shaped – have a wide base of knowledge with depth in one particular area.
  • Breakdowns are important – show what you did in the shot and credit others; it shows you are a good team player and makes you more employable.

Resume

  • All information should be clear and relevant.
  • Contact info should be on every single page if it is longer than a single page
  • Searchable text – do not create your CV in photoshop or other software which will save it as an image file; computers search for key phrases and documents without them will be scrapped.
  • Chronological with dates – most recent aspect at the top; after placement this will be trump being a student at university even if it is not most recent.
  • Brief description of your jobs – what you did, what your responsibilities were and why this is valuable.

Cover Letter

  • Personalised to each company – try to find the person in charge of hiring.
  • A bit of brown nosing won’t do any harm – “I love your work on [insert thing here] and would like to be able to do this sort of thing too!”

Website

  • Should be professional and separate from blog – the two can link however
  • Have a section telling them about yourself.
  • Clear and relevant info – reel, portfolio gallery, contact form.
  • Professional name – no “iheartbongs.”

Networking

  • Not just online – while having an online presence (deviantart, artstation, facebook) is important it’s also important to network face to face .
  • Toody Threedy is a great networking experience
  • NI Screen are your friends – local funding body and work a lot on animation related projects.
  • Business cards – so people can look back on you.
  • Do not only network with the bosses and people in charge of hiring – you never know who will be running things in the future.
  • Become a part of the conversation locally, then push things further afield.

The next thing we talked about was interviews, we will have a mock interview in uni which should be seen as a chance to practice and learn. We should still however take these tips in to consideration:

  • Arrive early
  • Be aware of your body language – acting confident will make you seem more competent
  • Bring hard copies – cv, portfolio, reel on usb
  • Bring sketchbooks – makes you more memorable and shows your passion
  • Don’t expect internet – bring a laptop, usb, or tablet with your work
  • Don’t wear a suit – stand out by fitting in; we do not wear suits in animation, you should fit in with the panel

Finally, we talked a bit about how you should act once you get the job:

  • Don’t be a d*ck – you’re not the boss
  • Take direction well – make your boss happy
  • Keep networking – you don’t know how long you’ll be there
  • Keep looking for new opportunities – don’t settle
  • Blog – reflective posts about your work, look at ways to improve your work
  • Work at work – stay off facebook even on your breaks/ lunch; someone who works on bettering themselves rather than checking messages is more likely to keep their job
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